About Us
We produce the ideas that will help you win.
Chris Anderson is passionate about using analysis and evidence to acquire, manage, and build and sustain football clubs in the context of global competition for talent and success. Read more ›
David Sally is an innovative strategist and problem-solver. His unique perspective on football and sports in general has helped numerous clients make the right investment, hire the right manager, and find the right player. Read more ›
Located in Ithaca, New York and London, Anderson Sally partners with clients to help them acquire and manage sports properties. We help our partners determine the right valuation for football clubs and club assets. Once acquired, we help our partners manage them by making better decisions, translating those decisions into actions, and delivering the success they desire. We help connect the dots between sport, strategy, and performance. We are passionate about achieving better results for our clients – results that are uniquely tailored, pragmatic, and have lasting impact.
Our Philosophy
We started our company by asking questions. The answers we found drive our passion for helping people in football make better decisions on and off the field.
Winning is a process and an outcome. It starts with asking the right questions. It also involves finding the right answers and executing on what you find. To win, you need the best information and the right decision.
Combining the best data with the best insights, we are highly trained and knowledgeable analysts, strategists, and advisers. We have experience in football clubs, academia, and Fortune 500 companies. We have helped people buy football clubs and football players, hire managers, and negotiate deals.
Our approach is rigorous, unemotional, open-minded, and innovative. We pursue answers in partnership with you, irrespective of what you want to hear. We focus equally on the right answers and how to execute them effectively.
What We Do
Our Clients
Click to learn more about how we can help you succeed.
Go to Owners and Investors
Owners and Investors
Go to Executives, Boards, Owners
Executives, Boards, Owners
Go to Player Agents
Player Agents
Go to Football Departments
Football Departments
Go to Media and Betting Companies
Media and Betting Companies
Go to Federations
Federations
Core Services
Player wage and transfer expenditures have risen considerably in recent years and comprise by far the biggest portion of a club’s cost base. We help clubs manage and keep track of their player portfolio with the help of state of the art analysis tools.
For owners and investors, the player portfolio is a key element of valuing a club’s true underlying assets, including player contracts and future liabilities. We help you make sense of what you own or are planning to buy.
For owners and investors, the player portfolio is a key element of valuing a club’s true underlying assets, including player contracts and future liabilities. We help you make sense of what you own or are planning to buy.
We help you with your data scouting projects. We provide player identification and due diligence tools to de-risk the initial expenditure when acquiring players.
Once inside the club, we help you monitor and optimize the player pathway.
In today’s environment of increased monitoring of player expenses and financial fair play, we help you maximize the impact of ongoing player spending via routine squad planning exercises.
Once inside the club, we help you monitor and optimize the player pathway.
In today’s environment of increased monitoring of player expenses and financial fair play, we help you maximize the impact of ongoing player spending via routine squad planning exercises.
How good and how robust is your football department? How good is your Academy? By far the most valuable asset of any club is its sporting organization. We have extensive experience reviewing and benchmarking your club’s football department, including the club’s culture, organization and management structure, and key personnel across 1st team and Academy. We deliver bespoke audit reports based on many years of experience in a high performance environment.
No two clubs are alike. We work with you to define your specific goals, develop a plan for how to achieve them, and ensure that goals and strategies are aligned and implemented.
We believe in making decisions based on facts and the best information available, rather than conventional wisdom or precedent. We can help you identify strategies for harnessing quantitative and qualitative data and design systems for evidence-based decision making across every department.
Key to success in any business is having the right culture and people in the right roles doing the right things. Is your club’s organizational culture and structure set up to succeed? Are your people held accountable to the right people in the right way? We help you answer these questions and design strategic and management solutions to achieve your goals.
We believe in making decisions based on facts and the best information available, rather than conventional wisdom or precedent. We can help you identify strategies for harnessing quantitative and qualitative data and design systems for evidence-based decision making across every department.
Key to success in any business is having the right culture and people in the right roles doing the right things. Is your club’s organizational culture and structure set up to succeed? Are your people held accountable to the right people in the right way? We help you answer these questions and design strategic and management solutions to achieve your goals.
Used in the right way, data can be a powerful and entertaining tool for telling stories about players, teams, games, and competitions. We can work with you to develop and deliver data-driven insights and story-telling devices that measure team and player performance and characteristics and match tactics.
Predicting the outcomes of matches and events on the pitch is fun and potentially lucrative.
Predicting the outcomes of matches and events on the pitch is fun and potentially lucrative.
High performance environments require everyone to be at their best. We provide custom educational seminars for coaches, technical staff, and executives to equip coaches and staff to get the most out of the tools and resources they use and familiarize them with the latest trends in analytics, teach them simple to use tools, and communicate more effectively.
Some questions are specific and require bespoke analysis. We provide custom data collection and analysis, using state of the art tools and know-how, for understanding specific issues related to squad planning, player performance and valuation, talent identification, and many more. If basic analyses are insufficient for your needs, we also know how to use complex, advanced econometric analyses of players, games, teams, and leagues to find the answers you need.